"..... Knowing which colours display a calming effect and which provoke excitement can make choosing a col.....
.....How colours can help create a stupendous and overwhelming web site....."
Web design is not just about creating something pretty. There wants to present substance behind every design related decision and one very important decision is what colour your site should be. Choice of colours can be the difference between the success and failure of a site.
Being aware that some colours could lead to emotional reactions is the major to choosing the right colours for a site. Knowing which colours display a calming effect and which provoke excitement can make choosing a colour scheme very easy.
Colours can also be used to create contrast and emphasis to a design. This could be used to guide users to desired parts of a page.
Below is a brief guidebook to how some colours affect human emotions and perceptions.
White is a minimalist colour. Associated with simplicity, cleanliness and purity, it could be used effectively to highlight images.
Yellow is the colour of comfort, liveliness, life and happiness. It is a vibrant colour that could be used to highlight desired regions on a web page.
The colour red may summon senses of desire, courage and strength. It is a strong colour and if used in modest doses, it is sound for highlighting issues.
Green is linked to trees, money and envy. The most calming colour in the spectrum, its very standard with web sites that are associated with nature.
White is linked with simple and clean designs, so it is favoured by many design companies. It conjures up thoughts of cleanliness, simplicity, honesty and innocence.
Evoking senses of passion, sex, fire and aggression, red could be a highly charged colour. The brighter side of red is bold, so it can be utilised to create awareness.
Grey can be connected to respect, humility, decay and boredom. It is used a lot to create shiny gradients in website design to give a slick, prevalent feel to a website.
Orange is strongly related to spirituality and healing. It is the colour that symbolises Buddhism and it has a healing muscle about it. It is a bold colour that is not as bright as yellow yet not a deep as red.
Orange is associated with fire, enthusiasm, heat and danger. But it is also a very friendly and youthful colour that is used frequently in web-sites aimed at youth habit.
Tradition, stability, depth and nature are all associated with the colour brown. But it is very similar to green in the fact that it is also related to trees, mother earth and calm.
Having knowledge of the psychology of colour can give web designers the upper hand when designing for a client. Simply knowing which colours create which effects may drive a web-site to success. There is nothing worse than creating a site which looks fantastic but does not connect with the end user. Using colour in a clever manner to create feeling, contrast and balance could turn an average web site into a successful one.
"..... But it is very similar to green in the fact that it is also related to trees, mother earth and calm....."
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