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  • Getting A Web Site Can Be Fast Easy And Inexpensive When You Know Your Options By:-Ken Liang
    So what do you do if need to get a web site but you're not sure how to go about getting one. The good news is you have several options. To help determine which option is best for you, ask yourself the following five questions:1) How computer literate am I?2) How easily do I learn new computer programs?3) How much time am I willing to put into this?4) Is this the best use of my time?5) How much money am I willing to spend?If you are fairly computer literate, learn new software programs fairly easily, and are willing to spend some time, one of the cheapest ways to get a web site is to build it yourself
  • Getting Your Prospects Attention Create A Character By:-Ken Liang
    When you are marketing and selling a product or service, it's key that you understand who you are talking to. Who is your ideal customer?Who has a problem that you, your product or service can solve?Who would be most interested in your product or service?Who is most likely to buy your product or service?Once you identify who the best customer or ideal client is for your product or service, write a description of that person. How old are they?Are they male or female?Where do they live?What kind of work do they do?What do they do for fun?What is the problem your product or service can help them solve?Are they affluent or is money tight?You may not have all the answers to these questions, but do the best you can to write a detailed description
  • How To Get Others To Market Your Product Or Service For You By:-Ken Liang
    Marketing can be expensive and most small business owners don?t have big marketing budgets. So looking for targeted waysto get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, butwhat if you can?t write, or you don?t have the time to sit down and create a press kit or even write a press release?Well, there?s an easy way to get publicity that does not even require you to write a press release
  • How To Market Effectively Even If No One Understands What You Do By:-Ken Liang
    So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understand the benefits you provide and feel more comfortable with the idea of purchasing your products or services. Educational marketing is best done through vehicles where you have space or time to fully explain your product or service and the benefits it provides
  • How To Massively Multiply Your Web Exposure And Position Yourself As An Expert By:-Ken Liang
    What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. And if you haven't heard of it, or tried it yet, you're missing one of the most effective and inexpensive marketing strategies available on the net. If you can write, or find someone to write for you or edit your work, you can use Article Marketing to dramatically increase your exposure on the web
  • Identify The Ideal Target Audience With These 5 Tips By:-Ken Liang
    Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone ? and very often their product or service CAN help a variety of people. It also goes against human nature to narrow your focus in order to grow a business
  • Should You Offer Commissions For Customer Referrals By:-Ken Liang
    As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation. Whenever someone asks you for a commission in exchange for marketing your product or service, it is basically an affiliate or referral program
  • The Power Of Taglines ~ Take My Tagline Test By:-Ken Liang
    An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it. Do any of the phrases below ring a bell?See if you can identify which companies each of the following taglines belongs to
  • Why Arent You Using Freebies To Get More Customers By:-Ki Gray
    Don't you just love a freebie? I know I do. I've been in two situations recently as a customer, when I received an unexpected freebie. After ordering my usual bagel and coffee at the Bagel Bar,the girl behind counter offered me a free bottle of mineral water
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