If you have ever launched a product with no testimonials, then you know how hard it is. On the other hand, very many marketers are at a complete loss as to how to get them. So we will help you out, here, and give you a proven blueprint. Whether or not you’re selling a more information about renting video games related product or any other product, it is essential that you focus on obtaining high quality testimonials.
If you have been in IM for a while, then hopefully you are aware of the many instances of false testimonials along with other things. This has lead to suspicion and doubt in the mind of people nowadays, which is why they happen to question the authenticity of any product or service before they buy them. Naturally this is the expected outcome, and it is somewhat predictable in many ways. There are some people who will never believe you, or us, but that is ok because if you offer a solid product that is real – enough people will find out about it. The best thing you can offer is a video testimonial, and then at least have a picture with their name and location. Now that you know, then hopefully you will totally avoid using the simple initial person with no location – those are not worth having at all.
You do need to exercise some restraint and good manners when you go about doing this, though. One very useful strategy to get this going is using the simple survey, and they are easy to put together. The key to getting people to take the survey is by keeping it very streamlined and uncomplicated. One thing you should always do, though, is be upfront and query them about product satisfaction. What you’re doing here is tactfully asking your customers for a testimonial without directly mentioning it to them. The next step is to make a direct request to take their feedback and use it as a testimonial. Getting valid testimonials for your video game rentals item is all about understanding how it is possible to approach your customers creatively.
Before you contact anyone for their permission, be sure you have your approach figured out. Sometimes people don’t really want to give away a testimonial, but they’re more than willing to share their story. The term ‘testimonial’ can prove to be a turn off for many people, which may stop them from giving their comments/feedback in writing. If you think about it a little, you will see there are many ways you can talk to people and obtain cooperation. You need to reposition this whole idea about testimonials into something more like, stories of success, etc.
Always work to secure some kind of testimonial, but be careful that you do not overdo it. It doesn’t matter what niche you’re promoting, even if your item is related to online video game rentals, you ought to know that putting up fake testimonials just isn’t proper.
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