Building a successful business with the help of the internet is a dream of every entrepreneur. But does it really work and how does one go about developing an internet marketing strategy?
Recent figures from a survey conducted by Pew Internet on the online activities of adults show that using search engines to find information and reading and sending emails are still at the top of the most popular online activities in the U.S.
Emailing and searching have become habitual to most adults going online
These two activities have consistently topped the adult’s list of popular online activities since 2002, which was when Pew started this project.
As expected, figures from 2002 have grown considerably in 9 years. 2002 figures show only 54% of Americans were using search engines. Latest surveys pegged this figure at 72%. Email usage also posted relatively the same growth as search from 55% in 2002 to 70% in the latest survey. This means, roughly six out of ten adults utilize these two core communication and online information gathering tools daily.
Targeting search engines in internet marketing
With Pew’s survey showing decisively how search is one of the two most popular online activities for adult users, it is only logical that your internet marketing plans should focus on it or be directed to taking advantage of these findings.
Pew studies have made most internet marketers job easier and more effective by enabling them to be much more structured and oriented toward the worthy target.
Email marketing as part of your internet marketing
Pew studies show how different demographics engage in email activities. On a typical day, white Americans are more likely to use email than African-American and Hispanics (63% v. 48% v. 53%, respectively).
With these figures, internet marketers can tailor their campaigns to get maximum positive and progressive results. Such high figures make it almost certain that internet marketing when done right will provide online businesses the success that they have been dreaming of.
Taking the first steps
What is probably the key to a successful campaign is to overcome fear and take those first steps to develop a plan. It is also important to understand that success is not realized overnight. You will find that you will need to work hard, have enough patience and develop a wide understanding of your market to before you can rise above the competition. But with hard work and with help from the experts you can have the perfect internet marketing strategy to help you achieve your goals and objectives.
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