Around a year ago I wrote my first article and posted it to ezinearticles, which many people regard as the best article directory/website. I have to admit that I was very much a novice back then and had a real lack of understanding as to what was required. I continued to write more articles and continued to make mistakes. This I guess is what happens with website promotion.
Unlike other directories who seem to accept any old article, ezinearticles check what you are submitting. I am now spending a lot more time when I write the articles and feel that they have gradually improved, this has been confirmed by Wally himself I am pleased to report.
So do I personally think that article marketing is beneficial? I have had e-mails from all around the world from people who have enjoyed reading my articles, maybe I am a bit sad but this gives me a little buzz. I have gained a one-way link from a number of these people after they decided to include my piece of work on their websites or blogs. They have helped my computer support website to rise up the rankings.
The people who read the article are potential visitors to your site, a visitor you would not have had, had you not written the article. That visitor could of course turn into a client or purchaser of your products.
For me search engines are going down the path of seeing one-way links as by far the most powerful form of link. One way links are not as easy to obtain, however writing articles has the potential of creating many one way backward links to you site and therefore is a must for any serious webmaster.
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