If you’ve started to focus on moving your site up in the search engine rankings, you’ve likely found that one of the hardest problems is developing hyperlinks. A backlink, for any newbie reviewing this post, is a link from another site to your internet site. Google and the other search engines view this link as a site pointing to your site and saying “there’s some good stuff over there, go and take a look at it.” In other words, it’s a vote of confidence.
It used to be, in the good old days of the web, you could simply exchange hyperlinks with other websites. But Google’s on to that and it doesn’t count any more. When two websites link to each other, the hyperlinks cancel each other out. So you have to try other techniques to get hyperlinks.
One technique is article marketing. With article marketing you create some content material that is beneficial to your target audience, and then you publish it for use on a variety of article directories and blogs. Article and blog publishers reward you for providing them with material by including a couple of hyperlinks to your site. And you determine what these hyperlinks say and where they go. So if you want to move up the ranks for ‘copywriting for SEO,’ you make that one of your hyperlinks.
For the best results have the hyperlinks go several pages you want to optimize. This allows you to create numerous hyperlinks to your internet site and optimize several keyword phrases at the same time.
Bonus tip: Link to your posts from social media sites like Twitter, LinkedIn and Facebook. More people will read your posts and some will click on the links in your post to pay your site a visit.
Use these guidelines to move forward with your article marketing or speak to a website copywriter who understands the ins and outs and can optimize your article marketing. To learn more about SEO view the video below ‘How to Make Your Website a Magnet for the Search Engines’.
